30 April 2021

TSM launches major rebrand

Traffic Safety Management, known to many as TSM, is in the process of undergoing a major rebranding with a clean, fresh new image that reflects our size and capability. Highlighting our expertise in providing seamless, safe traffic management services and solutions, our new logo symbolises traffic movement, while it’s bright green colour is vibrant and easy to see, representing the importance of visibility on the roads. The design is underpinned by our simple yet effective strapline, ’24 Hour Traffic Solutions’.

Currently being rolled out across all platforms, the new branding will be seen on all our collateral, workwear and signage and will be finalised during April. We are also in the process of updating livery across our fleet of vehicles, and this will be completed within the next few months.

Contemporary, stylish and eye-catching, the new design replaces our earlier branding, which had become dated over time and didn’t adequately portray us as the progressive, capable, forward-thinking company we are today.

For example, we are committed to a paperless future and were the first Traffic Management company to be ISO:2015 accredited for our paperless system, with all documentation presented through our online portal. This gives our clients immediate access to real time information with full traceability, which has proven invaluable in terms of responsiveness, safety and efficiency.

We believe our new branding is easily recognisable and a clear representation of what we do, delivering fast, capable traffic management solutions at any time, with total capability assured whatever the requirement, whether roadworks, accident, incident or event, with health & safety at the heart of all we do. Embracing technology as a means of progressing our services and ensuring the smooth running of traffic on our highways, our new company branding clearly and simply conveys our capability, commitment and operational expertise.